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Wisconsin Department of Employee Trust Funds


ALEX® for State Employers

ALEX Character

What is ALEX?

ALEX is like providing employees with their own personal benefits counselor. This online tool will help your employees select the best benefit plan for them and their family. ALEX will ask an employee a few questions about their health care needs, crunch some numbers and point out what makes the most sense for them.

Any information entered into ALEX is anonymous, so employees can consult the tool with confidence.

Who is ALEX for?

ALEX is for active employees and pre-Medicare retirees from state agencies, the UW System and UW Hospital and Clinics.

Help Employees Make the Most of Their Plans

ETF will be releasing three videos throughout 2019 to help members make the most of their health plans. We will release these videos through e-alerts, as well as make them available on this page. Encourage your employees to watch by posting links to the videos on your intranet site or using them in other employee communications.

Video thumbnail

Healthcare in your PJs
Did you know that you could receive healthcare without even leaving your house? And that it could save you money? Check out Healthcare in your PJs to learn more.


Learn More About ALEX

ALEX Communications Toolkit

Handy downloads to make communicating about ALEX to your employees easier than ever! Choose from ready-to-go email messages, articles, print materials and “bundled” communications plans targeting specific employee groups. You can customize the content of these messages to meet your employees' needs.

Open Enrollment

New Employee

Download the Bundle

Hard-to-Reach Employees

This communications bundle is targeted at employees who spend very little time at their desk or don't have a desk at all. This bundle emphasizes that employees can use ALEX on-the-go for making benefits decisions. We recommend combining these tools with tools found under the open enrollment and new hire categories.

Download the Bundle

ALEX Graphic & Logo


Jellyvision, the creator of ALEX, is working on making the tool as accessible as possible to users. ALEX provides audio captioning and keyboard only navigation, as well as other enhancements. You can find details here. While meeting all Web Content Accessibility Guidelines (WCAG) 2.0 Level AA may not be possible due to ALEX’s dynamic and interactive nature, Jellyvision is currently working to achieve maximum accessibility.