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February 4, 2019

ETF Website Redesign Project Under Way

man looking at website imageETF is redesigning its website to make it easier for you to find information and learn about ETF-administered benefits. When the new website launches later in 2019, it will have a mobile-friendly design and improved navigation and search capabilities. The site was last fully redesigned in 2003.

Our goal is to have the right information in the right place when you need it. To ensure the website is effective, we’re involving members and employers in the redesign process. Last fall we surveyed more than 1,500 website users to identify site "pain points." We also gleaned valuable feedback from interviews with employers and agency staff. ETF and its website design vendor compiled 371 tasks or reasons why website users come to the website. With input, the list was culled to about 62 top tasks that will be used to develop the new site.

Thank you to the employer representatives who participated in surveys and testing of website content and organization. Stay tuned for updates on our progress.


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