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Department of Employee Trust Funds
January 3, 2017

EMPOWER Campaign Earns Government Innovation Honor

ETF’s EMPOWER campaign, designed to encourage women of all cultures to take charge of their retirement financial planning and security, has won its fourth award.

ETF staff members Tarna Hunter and Shelly Schueller will be honored with the 2016 Lloyd D. Gladfelter Award for Government Innovation for their development of EMPOWER, which stands for Embracing and Promoting Options for Women to Enhance Retirement.

The Gladfelter Award, administered by the University of Wisconsin-Madison’s LaFollette School of Public Affairs, is given to non-elected municipal, county, state, or federal employees who have helped solve a problem for Wisconsin residents and improved public service.

Launched in May 2015 by ETF, the Wisconsin Deferred Compensation Program (WDC) and state agency Affirmative Action Committees, the EMPOWER campaign’s statewide grassroots efforts targeted women and provided educational programming for public employees.

Preliminary results show that women participating in the WDC increased their pre-tax savings by 3% and their post-tax contributions by 10%.

EMPOWER has also received the 2015 Governor’s Financial Literacy Award from the Wisconsin Governor’s Council on Financial Literacy; the Wisconsin State Council on Affirmative Action 2015 Diversity Award; and the 2015 Innovator Award by Pensions & Investments Magazine.

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